Gatalysts for private label gains

Elizabeth Fuhrman

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Gatalysts for private label gains

机译：私人品牌收益的催化剂

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Private label beverage categories such as canned and bottled tea, shelf-stable fruit juices and nectars, iced coffee, sports and energy drink mixes and carbonated soft drinks have all experienced double-digit sales growth in the past year.rnAttitudes around quality and relationships between consumers and retailers are at the center of private label beverages' expansion, says Sean Seitzinger, senior vice president of Chicago-based Information Resources Inc. Consulting and Innovation. Consumer perceptions of the quality of private label beverages is at an all-time high, he says.

机译：在过去的一年中，自有品牌饮料类别如罐装和瓶装茶，稳定的果汁和花蜜，冰咖啡，运动和能量饮料混合物以及碳酸软饮料都实现了两位数的销售额增长。总部位于芝加哥的信息资源公司咨询与创新高级副总裁肖恩·塞辛格（Sean Seitzinger）说，消费者和零售商是自有品牌饮料扩张的中心。他说，消费者对自有品牌饮料质量的认识达到了前所未有的高度。

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《Beverage industry》 |2009年第9期|19-21|共3页
作者
Elizabeth Fuhrman;
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Gatalysts for private label gains

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