Club stores, or warehouse stores, are one of the fastest growing retail channels, with shoppers ringing up an average purchase of $82.73 per trip, according to ACNielsen. Beverages play a big part in the club store landscape, but bulk packaging for beverages can be a tricky proposition. Sure it's cost effective to buy a 2-gal-lon bottle of apple juice, but how user-friendly is the bottle that apple juice is packaged in? Is it easy to carry, store and use after it is brought home? Those are just a few of the issues packaging companies are helping beverage manufacturers address when they make the leap into the club store arena.
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