Tito's Handmade Vodka will donate 100% of the proceeds from its online store to charitable causes, allowing customers to select their charity of choice from six options at the checkout. Beginning January 1 and lasting "indefinitely" customers, the new format is said to be "an extension to the company's continued philanthropic initiatives". The partnering charities for quarter one include Emanci-pet, The Elizabeth Taylor AIDS Foundation, Grammy Foundation, American Red Cross, Operation Homefront and Core.
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