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Family businesses, corporate social responsibility, and websites

机译：家族企业，企业社会责任和网站

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PurposeThe purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses.Design/methodology/approachUsing a case study approach, a sample of large and medium companies practicing corporate social responsibility was identified. The content of their websites was examined using content analysis and text mining (correspondence analysis techniques and word association analysis using the T-Lab software).FindingsThe analysis indicates that the ownership structure nature makes a difference in the online CSR communications process. The cultural identity in both family and nonfamily businesses is founded on intangible factors such as tradition; however, being a family business is a fundamental driver in the online CSR communications process, no longer forming a bond among players in the wine industry, but rather linking with other wine family businesses.Research limitations/implicationsOne limitation of this work is the small size of the investigated sample. An added value it contributes is its focus on the Italian wine industry. The paper provides the essential elements that family and nonfamily wine businesses should consider in customizing their CSR communications with the brands specific details.Originality/valueThe authors highlighted the similarities and differences of family and nonfamily wine businesses in terms of their online CSR communications. The authors also observed how the family wine business identity, in its multidimensional construct, has common factors with what we call familiness. This research could establish a starting point for further work within this important sector.
机译：目的本文旨在识别代表意大利葡萄酒行业家族企业的交流模型的CSR交流的独特元素，并将其与非家族企业进行比较。设计/方法/方法确定了履行企业社会责任的中型公司。通过内容分析和文本挖掘（使用T-Lab软件的对应分析技术和单词联想分析）检查了其网站的内容。调查结果表明，所有权结构性质对在线CSR交流过程产生了影响。家族企业和非家族企业的文化特征都建立在传统等无形因素之上；然而，家族企业是在线企业社会责任沟通过程的基本动力，不再与葡萄酒行业的参与者建立联系，而是与其他葡萄酒家族企业联系起来。研究局限/含义这项工作的局限性是规模小被调查样品的数量。它贡献的附加价值在于其对意大利葡萄酒行业的关注。本文提供了家族和非家族葡萄酒企业在定制与品牌特定细节的CSR交流时应考虑的基本要素。原创性/价值作者强调了家族和非家族葡萄酒企业在在线CSR交流方面的异同。作者还观察到家庭葡萄酒企业的身份在其多维结构中如何与我们所谓的家族性具有共同的因素。这项研究可以为在这一重要领域开展进一步工作奠定起点。

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