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首页> 外文期刊>British Food Journal >Factors influencing vegetable cooperatives' selection of marketing channels in Beijing
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Factors influencing vegetable cooperatives' selection of marketing channels in Beijing

机译：影响北京蔬菜合作社营销渠道选择的因素

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Purpose The selection of marketing channels by vegetable producers directly affects the income of producers and is important for the maintenance of a stable supply of vegetables and food control. The purpose of this paper is threefold: to investigate the cooperative selection of vegetable marketing channels; to identify the factors that influence the selection of marketing channels by professional vegetable cooperatives by comparing emerging and traditional circulation modes; and to solve the problems related to vegetable circulation channels in Beijing. Design/methodology/approach A total of 187 valid questionnaires were collected from seven main vegetable production districts in Beijing urban areas from September to December 2017, with a response rate of 89 percent. Binary logistic regression was used for analysis in this study. Findings Results revealed that the cooperatives mainly selected large wholesalers, wholesale markets, supermarkets and electronic commerce as their marketing channels for their vegetables. Estimation results showed that among the 18 influencing factors in the four categories, the educational level of the person in charge and some other factors significantly influence the selection of these four distribution channels by the cooperatives. Originality/value The results obtained in the present study and their implications could help policy makers establish a science-based and reasonable policy to encourage vegetable producers to participate in the new circulation modes of vegetables in Beijing and ensure their income in the vegetable supply chain. This study suggests methods to improve the vegetable sector in other cities facing similar issues.
机译：目的蔬菜生产者选择销售渠道会直接影响生产者的收入，对于维持蔬菜的稳定供应和食品控制至关重要。本文的目的是三方面的：调查蔬菜销售渠道的合作选择；通过比较新兴和传统的流通方式，找出影响专业蔬菜合作社选择营销渠道的因素；解决北京市蔬菜流通渠道问题。设计/方法/方法2017年9月至2017年12月，共从北京市区七个主要蔬菜生产区收集了187份有效问卷，答复率为89％。本研究使用二元逻辑回归进行分析。调查结果显示，合作社主要选择大型批发商，批发市场，超级市场和电子商务作为其蔬菜的销售渠道。估计结果表明，在四个类别的18个影响因素中，负责人的教育程度和其他一些因素显着影响了合作社对这四个分销渠道的选择。独创性/价值本研究获得的结果及其含义可以帮助决策者制定科学合理的政策，以鼓励蔬菜生产者参与北京蔬菜的新流通模式，并确保他们在蔬菜供应链中的收入。这项研究提出了改善其他面临类似问题的城市蔬菜部门的方法。

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