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首页> 外文期刊>British Food Journal >Increasing online shop revenues with web scraping: a case study for the wine sector
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Increasing online shop revenues with web scraping: a case study for the wine sector

机译：随着网络扫描增加在线商店收入：葡萄酒部门的案例研究

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Purpose Wine has been produced for thousands of years and nowadays we have seen a spread in the wine culture. E-commerce sales of wine have increased considerably and online customer's satisfaction is influenced by quality and price. This paper presents a case study of the company "QuieroVinos, S.L.", an online wine shop founded in 2015 that sells Spanish wines in two main marketplaces. Design/methodology/approach With the final target of increasing the company profits it has been designed and developed an application to track the prices of competitors for a set of products. This information will be used to set the product prices in order to offer the products both competitively and profitably in each Marketplace. This application must check, by tacking into account information such as the product cost or the minimum product margin, if it is possible to decrease the price in order to reach the top cheapest position and as a consequence, increase the sales. Findings The application improved in a notorious way the company's results in terms of sales and shipping costs. It must be said that without the use of the presented application, performing the price comparison process within each one of the marketplaces would have taken a long time. Moreover, as prices change very frequently, the obtained information has a very limited time value, and the competitors prices should be analyzed daily in order to take accurate decisions regarding the company's price policy. Originality/value Although the application has been designed for the wine sector and the two named marketplace, it could be exported to other sectors. For that, it should be implemented new modules to collect information regarding the competitor's price of the products selling on each corresponding marketplace.
机译：目的葡萄酒已经生产了数千年，现在我们已经看到了葡萄酒文化的蔓延。葡萄酒的电子商务销售量大幅增加，在线客户的满意度受到质量和价格的影响。本文提出了一个案例研究，该公司“Quierovinos，S.L.”，该公司于2015年成立于2015年的在线葡萄酒商店，在两个主要的市场上销售西班牙葡萄酒。设计/方法/方法具有增加公司利润的最终目标，它已经设计和开发了一种追踪竞争对手的一套产品的申请。这些信息将用于设置产品价格，以便在每个市场中提供竞争性和有利可图的产品。本申请必须通过在诸如产品成本或最低产品余量之类的诸如产品成本或最低产品余量之类的信息中进行检查，如果可以降低价格以达到最便宜的位置，因此增加销售额。调查结果本申请以臭名昭着的方式改进了公司在销售和运费方面的结果。必须说，在不使用所申请的情况下，在每一个市场中执行价格比较过程将需要很长时间。此外，由于价格变化得多，所获得的信息具有非常有限的时间价值，并且每天应每天分析竞争对手的价格，以便对公司的价格政策进行准确的决定。原创/价值虽然应用程序已经为葡萄酒部门和两个名为Marketplace设计的，但它可以出口到其他部门。为此，应该实施新的模块，以收集有关竞争对手的产品价格上的竞争对手的产品。

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