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Moral judgments of food wasting predict food wasting behavior

机译：食品浪费的道德判断预测食物浪费行为

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Purpose People consider food wasting behavior to be immoral. However, it is not clear whether people who consider food wasting behavior immoral waste less food. Building on previous qualitative studies, we conducted a large-sample quantitative study. We examined whether people who consider food wasting behavior immoral display food wasting behaviors less frequently and whether they waste less food in general. Furthermore, we explored the reasons that make people consider food wasting behavior immoral and whether they affected food wasting. Design/methodology/approach Participants voluntarily (n = 562) completed a set of questionnaires that measured the frequency of their food wasting behavior, the amount of food wasted in the preceding week, and food wasting moral judgments, including scales, which explored the reasons for judging this behavior as immoral. Findings We found that people who regard food wasting behavior as immoral displayed food wasting behavior less frequently, but did not waste less food than people who did not consider food wasting behavior immoral. Furthermore, we found that there are two categories of reasons for moral disapproval of food wasting behavior: externally oriented (concern for the environment, social issues, and for future generations) and internally oriented (concern for ones' financial situation, social approval, and going by traditional norms). However, only people whose moral judgments were motivated by externally oriented reasons wasted food less frequently. Originality/value Our findings provide evidence that moral judgments influence food wasting behavior and highlight the importance of the content of moral beliefs for predicting behaviors.
机译：目的人们认为食物浪费行为是不道德的。然而，目前尚不清楚人们是否考虑食物浪费行为不道德浪费的食物。在以前的定性研究中，我们进行了一个大型定量研究。我们检查了考虑食物浪费行为的人是否不道德展示食物浪费行为，频繁浪费，是否浪费较少的食物。此外，我们探讨了让人们考虑食物浪费行为不道德的原因，以及它们是否影响食物浪费。设计/方法/接近参与者自愿（n = 562）完成了一组问卷调查，该问卷测量了他们的食物浪费行为的频率，前一周浪费的食物量，以及浪费道德判决的食物，包括鳞片，这探索了原因判断这种行为是不道德的。调查结果我们发现将食物浪费行为视为不道德展示的食物浪费行为的人不太频繁，但没有浪费的食物，而不是那些没有考虑食物浪费行为不道德的人。此外，我们发现，道德不批准食物浪费行为有两类原因：外部导向（对环境，社会问题和后代的关注）以及内部导向（关注人的财务状况，社会批准和通过传统规范）。然而，只有这种道德判决因外部面向原因而受到频繁的浪费食物的动机的人。原创性/价值我们的调查结果提供了道德判断影响粮食浪费行为，并突出道德信仰内容的重要性，以预测行为。

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