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Food tourism destinations' imagery processing model

机译：食品旅游目的地'图像处理模型

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PurposeOver the last two decades, the concept of destination imagery (DY) has gained relevance in the academic literature due to its central role in the tourists' destination choice process. However, there is still much to be explored within this topic, especially concerning DY processing. More specifically, the way external stimuli are processed in tourists' memory is still unexplored. In this context, the purpose of this paper is to examine how DY is processed in individuals' memories upon the reception of verbal stimuli related to food tourism destinations.Design/methodology/approachThrough an online multilingual survey, imagery elements associated with European and Asian tourists' favourite food tourism destinations were collected. Through a categorical content analysis, tourists' perceptions were classified within Echtner and Ritchie's (1993) tri-dimensional model's dimensions. Results were examined against previous theories on DY. Moreover, a comparative analysis between the imagery of food tourism destinations held by Europeans and Asians tourists was carried out.FindingsResults show that DY processing, when triggered by a food tourism destination stimulus, leans towards the holistic dimension, which reinforces previous theories on the topic, such as the very definition of destination image (DI), as well as the role of food on destination image. Moreover, differences were found between the type of destinations and the imagery processed by European and Asian tourists.Research limitations/implicationsThe study is based on a significant data set, which comprised 1,186 responses, representativeness within the research universe cannot be assured. Although relatively equivalent volumes of data were collected from each of the two continents, there are significant discrepancies among the proportions of respondents from different countries within those two groups. Additionally, our theoretical model requires further validation through hypothesis verification procedures. This work builds theory, rather than testing it. In this context, it opens a research avenue for future studies adopting a more positivistic philosophical stance to research, which could submit the theories provided here to the scrutiny of rigorous, hypothesis testing, quantitative methods.Practical implicationsThis paper provides an initial idea for destination managers about which aspects to highlight in their marketing campaigns. This particularly applies to destinations to which ethnic food is a relevant part of the tourist appeal, and whose managers intend to attract repeat visitors.Social implicationsThe present study's findings imply a series of suggestions for tourism practitioners. First, they provide an initial idea for destination managers about which aspects to highlight in their marketing campaigns.Originality/valueThe present study represents a first initiative of building a theoretical model of food tourism destinations' imagery processing. Findings also provide original theoretical contributions to the concept of DY and lead to relevant managerial insights, particularly, into destinations aiming at attracting repeat, food-oriented tourists.
机译：借毒过去二十年来，由于其在游客的目的地选择过程中的核心作用，目的地图像（DY）的概念在学术文献中取得了相关性。然而，在本主题中仍有很大探索，特别是在Dy加工方面。更具体地说，在游客的记忆中处理外部刺激的方式仍未开发。在这种情况下，本文的目的是研究在接受与食品旅游目的地相关的口头刺激后如何在个人的记忆中处理Dy .Design/Methodology/ApproChrough，与欧洲和亚洲游客相关的图像元素收集了最喜欢的食物旅游目的地。通过分类内容分析，游客的看法被分类为echtner和Ritchie（1993）三维模型的维度。研究了对以前的Dy主题的研究。此外，欧洲人和亚洲人游客持有的食品旅游目的地的图像之间的比较分析.FindingsResults显示Dy加工，当由食品旅游目的地刺激刺激，倾向于整体维度，这加强了主题的主题，例如目的地图像（di）的非常定义，以及食物在目的地图像上的作用。此外，在欧洲和亚洲游客处理的目的地和图像类型之间发现了差异。研究限制/含义研究基于一个重要的数据集，该数据集包括1,186个响应，无法保证研究宇宙中的代表性。虽然从两大洲的每一个都收集了相对等同量的数据，但这两组不同国家的受访者的比例存在显着差异。此外，我们的理论模型需要通过假设核查程序进一步验证。这项工作建立了理论，而不是测试它。在这种情况下，它开设了一个研究途径，以便将来的研究，采用更具实证主义的哲学立场，可以提交这里提供的理论，以审视严格，假设检测，定量方法。纸张为目的地管理人员提供了初步的想法关于他们营销活动中突出的哪些方面。这尤其适用于民族食品是旅游呼吁的相关部分的目的地，并且经理人们打算吸引重复访客。本研究的研究发现意味着对旅游从业者的一系列建议。首先，他们为目的地经理提供了一个关于他们的营销活动中突出的方面的最初想法。目前的研究代表了建立食品旅游目的地的理论模型的第一举措。调查结果还为DY的概念提供了原始的理论贡献，并导致相关管理见解，特别是旨在吸引重复，食品的游客的目的地。

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