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首页> 外文期刊>British Food Journal >Touring destination and intention to consume indigenous food: A case of Kadazan-Dusun food in Sabah
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Touring destination and intention to consume indigenous food: A case of Kadazan-Dusun food in Sabah

机译：旅游目的地和意图消耗土着食物：沙巴川达森食品的案例

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PurposeThe purpose of this paper is to examine the factors influencing Sabah's indigenous food consumption, namely Kadazan-Dusun food, among tourists from China, Europe and Malaysia (non-Sabahans).Design/methodology/approachSurvey forms were distributed to tourists from China, Europe and Malaysia using purposive sampling at tourist spots in Sabah, Malaysia. In total, 254 responses were collected, and the data were analyzed using the partial least squares structural equation modeling (PLS-SEM).FindingsThe findings demonstrate that tourists from China and Europe possess some similarities in consuming indigenous food in Sabah. They enjoy trying indigenous food even they are not familiar with the food. Additionally, our findings also show that tourists from China regard sensory appeal as an important aspect of food choice. Meanwhile, it is found that convenience and mood influence Malaysian's choice of indigenous food.Originality/valueThis study provides insights regarding Sabah's Kadazan-Dusun food consumption from foreign and domestic tourists' perspectives. As such, it also provides direction to the local eateries and relevant tourism authorities to better promote indigenous food to foreign and domestic tourists.
机译：本文的目的是研究影响沙巴的土着食品消费的因素，即卡达兹杜森食品，来自中国，欧洲和马来西亚的游客（非萨巴哈人）.Design /方法/接近的形式被分发给来自中国，欧洲的游客和马来西亚在马来西亚沙巴旅游景点使用有目的采样。总共收集了254个响应，并使用部分最小二乘结构方程建模（PLS-SEM）进行分析数据.Findingsthe调查结果表明，来自中国和欧洲的游客在沙巴中消耗土着食物的一些相似之处。即使他们不熟悉食物，他们也喜欢尝试土着食物。此外，我们的研究结果还表明，来自中国的游客将感官吸引视为食品选择的一个重要方面。与此同时，有人发现，马来西亚的土着食物选择的便利和情绪影响。人物/患有志科学研究提供了与外国和国内游客的观点的沙巴的卡达坦 - 杜森粮食消费的见解。因此，它还为当地餐馆和相关旅游部门提供指示，以更好地促进外国和国内游客的土着食物。

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