Product versus region of origin: which wins in consumer persuasion?

Luceri Beatrice; Latusi Sabrina; Zerbini Cristina

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Product versus region of origin: which wins in consumer persuasion?

机译：产品与原产地的比较：消费者说服力中的哪一个赢？

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摘要

Purpose - The purpose of this paper is to investigate the effectiveness of highlighting the geographical area in question - through either pictorial or pictorial-textual formats - in print-advertising messages for European Union geographical indication (GI) quality-labelled products.

机译：目的-本文的目的是研究通过图形或图形文本格式突出显示欧盟地理标志（GI）质量标签产品的印刷广告消息中所涉及地理区域的有效性。

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来源
《British Food Journal》 |2016年第9期|2157-2170|共14页
作者
Luceri Beatrice; Latusi Sabrina; Zerbini Cristina;
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作者单位

Univ Parma, Dept Econ, Parma, Italy;

Univ Parma, Dept Econ, Parma, Italy;

Univ Parma, Dept Econ, Parma, Italy;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Geographical indications; Purchase intention; Brand attitude; Print advertising; Pictorial-textual cues;

机译：地理标志;购买意向;品牌态度;印刷广告;图片文字提示;

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2. The role of the region of origin and EU certificates of origin in consumer evaluation of food products [J] . van der Lans IA, van Ittersum K, De Cicco A, European Review of Agricultural Economics . 2001,第4期

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3. Consumer beliefs and attitudes towards dry-cured ham and protected designation of origin Teruel ham in two Spanish regions differing in product knowledge. [J] . Cilla I, Martinez L, Guerrero L, Food Science and Technology International . 2006,第3期

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4. Impact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy [C] . Maryam Ghasemaghaei, Khaled Hassanein Americas conference on information systems . 2015

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6. Dataset for analyzing the influence of country of origin gastronomic culture and products evaluation on consumers shopping intentions [O] . Juan M. Berbel-Pineda, José M. Ramírez-Hurtado, Beatriz Palacios-Florencio, 2020

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Product versus region of origin: which wins in consumer persuasion?

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