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Traditional food preferences of tourists in Ghana

机译：加纳游客的传统美食偏好

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Purpose - Individuals including tourists are known to be selective as to what they consider as appropriate food. The purpose of this paper is to analyze the traditional foods consumed by international tourists during their stay in Ghana, using the Analytical Hierarchical Process Model. Design/methodology/approach - The data used for the study were collected from a random sample of 675 out-bound international tourists in Ghana at the departure lounge of the Kotoka International Airport between February and March, 2010. Findings - In total, 17 traditional foods were popular among Ghana's international tourists, with red red being the most favoured food whilst impotupotu was the least preferred food. It was concluded that Ghana has the potential to have a thriving local food industry that could be based on the seven topmost foods. Research limitations/implications - As the first description of traditional food preferences among Ghana's international visitors, this study is intended to provide a strong point for more in-depth studies of the special qualities and attractiveness of the various traditional foods in Ghana. Practical implications - The observation that international tourists on holiday in Ghana patronize a great variety of Ghanaian foods suggests that there is a substantial market of food-interested visitors that needs to be nurtured. The current awareness and interest in Ghanaian foods need to be sustained by improving on the packaging, service quality, and sanitary conditions of most eating places, as well as the efficiency of regulatory institutions including the Food and Drugs Board, the Ghana Standards Board, and the Ghana Tourists Board Given that red red is more likely to sell or be consumed by Ghana's international visitors, food operators, including restaurants, food vendors, traditional catering points and hotels have to be sensitized to include this food item in their menus at all times. Social implications - This finding also signifies that the country can reduce loss of revenue overseas if the large food imports to feed international tourists are reduced. The consumption of locally produced food items and the utilization of local ingredients in the preparation of tourist menus are known to reduce imports and leakage of tourism revenue from the local economy. The study also has a potential of assisting Ghana to project its culture through food. It has been established that traditional foods constitute essential components in the understanding of the culture of a society and also constitute an important medium for cultural expression. Originality/value - This study makes a valuable contribution by highlighting tourists' tastes in Ghana. Finally, an insight into tourists' food consumption and preferences is vital to the maximization of the potential associated with tourism. Researchers such as Mitchell et aL, suggest that consumer behaviour research is important for stakeholders in the wine and food industry because it can help provide important insights into who the wine or food tourist is and how marketers - restaurant and cafe owners, bed and breakfast operators, food producers and managers - can effectively target and develop markets.
机译：目的-包括游客在内的个人对他们认为适当的食物有所选择。本文的目的是使用层次分析模型来分析国际游客在加纳逗留期间消费的传统食品。设计/方法/方法-研究使用的数据是从2010年2月至2010年3月在科托卡国际机场的候机室随机抽取的加纳675名出境国际游客的样本收集的。调查结果-共计17种传统食品在加纳的国际游客中很流行，其中红色是最受欢迎的食品，而impotupotu是最受欢迎的食品。得出的结论是，加纳有潜力发展蓬勃发展的当地食品业，这一产业可以立足于七种顶级食品。研究的局限性/意义-作为加纳国际游客中对传统食品偏爱的第一个描述，本研究旨在为加纳对各种传统食品的特殊品质和吸引力进行更深入研究提供依据。实际意义-关于在加纳度假的国际游客光顾各种各样加纳食品的观察结果表明，有大量的对食品感兴趣的游客市场需要培育。必须通过改善大多数就餐场所的包装，服务质量和卫生状况以及包括食品和药品委员会，加纳标准委员会在内的监管机构的效率来维持对加纳食品的当前认识和兴趣。加纳旅游局鉴于加纳的国际游客更有可能出售或消费红色，因此必须时刻注意包括餐馆，食品供应商，传统餐饮点和酒店在内的食品经营者，使其始终将其纳入菜单。社会影响-这一发现还表明，如果减少为国际游客提供的大量食品进口，该国可以减少海外收入损失。众所周知，消费当地生产的食品和利用当地食材制作旅游菜单会减少进口和旅游收入从当地经济中的流失。这项研究也有可能协助加纳通过食物展示其文化。已经确定，传统食品是理解社会文化的基本组成部分，也是文化表达的重要媒介。创意/价值-这项研究通过突出加纳游客的品味做出了宝贵的贡献。最后，对游客的食物消费和偏好的洞察对于最大化与旅游相关的潜力至关重要。 Mitchell等人的研究人员认为，消费者行为研究对葡萄酒和食品行业的利益相关者很重要，因为它可以帮助提供重要的见解，以了解葡萄酒或食品的旅游者是谁，以及市场营销者（餐厅和咖啡馆的老板，住宿和早餐经营者） ，食品生产者和管理者-可以有效地瞄准和开发市场。

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