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Australian farmers' and food processors' values

机译:澳大利亚农民和食品加工商的价值观

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Purpose - The aim of this exploratory study was to examine and compare a range of business values held by farmers and food processors. Design/methodology/approach - Questionnaires with a section on business values were posted to 200 fanners and 200 food processing businesses in Victoria, Australia, with response rates of 44 per cent (n = 69) and 31 per cent (n = 48), respectively, achieved. Findings - The most important of the 28 value items for farmers were high quality produce, honesty, and caring for employees. For processors, the most important values were quality products, customer value, and caring for employees. Between group differences reached statistical significance for one-third of the items. In particular, processor businesses valued innovation and convenience products more highly and had a stronger process orientation than did fanning businesses. Environmental sustainability, caring for the community, and providing healthy products were more integral to farming than processing businesses. Research limitations/implications - The main limitation was the small sample sizes, although it is likely that response bias was not high. Future research could survey a larger sample of food industry representatives and examine the values held by other food industry sectors. Practical implications - This information could increase the effectiveness of communications with industry groups on a range of issues and in the formulation of appropriate health and environmental policies. Originality/value - To the authors' knowledge, this is the first study to compare the values of farmers and food processors. This information is particularly important for those in the food industry and health and environmental policy makers.
机译:目的-这项探索性研究的目的是检查和比较农民和食品加工商所拥有的一系列商业价值。设计/方法/方法-在澳大利亚维多利亚州向200位爱好者和200家食品加工企业发布了带有商业价值部分的问卷,答复率分别为44%(n = 69)和31%(n = 48),分别实现。调查结果-对农民来说,最重要的28个价值项目是高质量的产品,诚实和关爱员工。对于加工商而言,最重要的价值是优质的产品,客户价值和对员工的关怀。组间差异达到三分之一的项目具有统计学意义。尤其是,与扇形业务相比,处理器业务对创新和便利产品的重视程度更高,并且流程导向更强。与加工企业相比,环境可持续性,关怀社区和提供健康产品对农业而言是不可或缺的。研究的局限性/意义-主要的局限性是样本量小,尽管响应偏差可能很高。未来的研究可能会调查更多的食品行业代表样本,并检查其他食品行业部门的价值观。实际意义-这些信息可能会提高与行业团体就一系列问题以及制定适当的健康和环境政策进行沟通的效率。原创性/价值-据作者所知,这是第一个比较农民和食品加工者价值的研究。这些信息对于食品行业以及健康和环境政策制定者特别重要。

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