An empirical study of customer comment card quality and design characteristics

Joel D. Wisner; William J. corney

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An empirical study of customer comment card quality and design characteristics

机译：客户评论卡质量和设计特征的实证研究

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The use of comment cards is a very popular method for obtaining customer feedback in the hospitality industry. An investigation was made regarding the current status of comment card usage in hotel-restaurants offering high quality, Sunday champagne buffets, in Las Vegas, Nevada, USA. Cards were assessed with regard to frequency and mode of availability, information content, Service quality, card design, and management foolow-up.

机译：评论卡的使用是在酒店业中获得客户反馈的一种非常流行的方法。对美国内华达州拉斯维加斯提供高品质周日香槟自助餐的饭店餐厅使用评论卡的现状进行了调查。对卡的可用性和频率，信息内容，服务质量，卡设计和管理进行了评估。

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来源
《British Food Journal》 |1999年第8期|p.621-630|共10页
作者
Joel D. Wisner; William J. corney;
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作者单位

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类食品工业;
关键词
Customer satisfaction; Feedback; Restaurants;

机译：客户满意度;反馈;餐馆;

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An empirical study of customer comment card quality and design characteristics

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