Changing the shape of a business is a complex and expensive activity, yet businesses do it all the time in fast-moving, competitive environments. As soon as a business has a transformation strategy, it has to start thinking about how to achieve it, how customers will be affected, how employees will react, and how the IT infrastructure will cope. Making the transformation happen means making the best use of available strengths in the new context. Companies have naturally turned to information for help. In this information age, knowing the right answers to the right questions gives the confidence to make informed decisions and to mitigate risks. Analogous to building people into teams or components into systems, information can be marshalled and customised for new purposes. This paper discusses theoretical and practical issues of using information to drive business change. It focuses on the power of models throughout all stages of transformation. The paper is based on BTexact's experience in this area and presents a case study in Business Continuity Management.
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