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Utilizing the theory of planned behavior to predict willingness to pay for urban heat island effect mitigation

机译：利用计划行为理论预测支付城市热岛效应减缓的愿意

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Mitigation of the urban heat island effect is essential for the sustainable development of China's large cities and public acceptance. There has been limited attention on the economic benefits of mitigating this phenomenon. This research investigates residents' willingness to pay (WTP) for permeable pavement construction to mitigate urban heat impacts and examine the drivers of WTP intention. 799 urban residents of Guangdong Province responded to an online questionnaire. WTP was elicited using the contingent valuation method and WTP intention was explored by establishing structural equation modelling based on the extended theory of planned behavior (TPB). The findings show that the mean WTP was 17.98 Chinese Yuan per month and the extended TPB - with added moral norm - increased the model's ability to explain WTP intention. The perceived behavior control, attitude, and moral norm were major predictors while constructs of a subjective norm show no significant influence on WTP intention. Using the Internet, and especially mobile devices, to popularize related knowledge might be a feasible strategy to promote public awareness of and participation in urban heat island mitigation in the future.
机译：城市热岛效应的减轻对于中国大城市可持续发展至关重要。对减轻这种现象的经济效益有限。本研究调查了居民支付（WTP）支付（WTP），以减轻城市热量的影响并检查WTP意图的驱动因素。 799广东省城镇居民回应了一个在线问卷。通过基于计划行为的扩展理论（TPB）建立结构方程建模，探讨了WTP，并通过建立结构方程建模来引发WTP。调查结果表明，平均WTP每月17.98元人民币和延长的TPB - 增加道德规范 - 增加了模型解释WTP意图的能力。感知行为控制，态度和道德规范是主要的预测因子，而主观规范的构建表明对WTP意图没有显着影响。使用互联网，特别是移动设备，普及相关知识可能是一种可行的策略，以促进未来城市热岛缓解的公众意识和参与。

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