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Factors affecting homebuyers' willingness to pay green building price premium: Evidence from a nationwide survey in Israel

机译：影响购房者支付绿色建筑价格溢价意愿的因素：以色列全国调查的证据

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Green buildings (GBs) bring multiple benefits to homebuyers. However, the lack of knowledge or uncertainty about these benefits, combined with a nominal price premium (PP) for GBs, may prevent prospective homebuyers from entering the GB market. Therefore, governmental incentives may be needed. The present study serves the dual purpose of examining the PP size that prospective homebuyers in Israel are willing to pay (WTP) for GBs, and investigating, for the first time, the potential impact of prevalent GB policy instruments on the premium's size. Findings from a nationwide online survey indicate an acceptable PP in the range of 7-10%. Expected maintenance savings and familiarity with GB concept and benefits are found to be positively associated with the size of the premium, while counterintuitively, financial incentives, such as tax breaks and subsidized loans, are found to result in lesser, rather than greater, WTP PP. This indicates that financial incentives to homebuyers may be counterproductive by generating emotive and opposite responses, and that a long-term governmental commitment to support GB maintenance may be more effective. The study suggests a mix of financial and non-financial GB incentives to homebuyers. The study mainly contributes to better-understanding of how potential homebuyers' GB choice can be encouraged by applying informed policy tools. It also emphasizes the importance of evaluating unexpected consequences of future interventions in the GB market.
机译：绿色建筑（GB）为购房者带来多种好处。但是，对这些好处的了解或不确定性，再加上GB的名义价格溢价（PP），可能会阻止潜在的购房者进入GB市场。因此，可能需要政府的激励措施。本研究具有双重目的：检查以色列的潜在购房者愿意为国债支付的PP大小，并首次调查流行的国债政策工具对溢价规模的潜在影响。一项全国性在线调查的结果表明可接受的PP范围为7-10％。发现预期的维护节省以及对国标概念和收益的熟悉程度与保费的大小呈正相关，而与直觉相反的是，发现税收优惠和补贴贷款等财务激励措施导致的WTP PP较小而不是较大。 。这表明对购房者的经济激励可能会产生情绪上和相反的反应，从而适得其反，并且政府长期支持国标维护的承诺可能更加有效。该研究建议对购房者采取金融和非金融GB激励措施的混合形式。该研究主要有助于更好地了解如何通过应用知情的政策工具来鼓励潜在购房者的国标选择。它还强调评估GB市场未来干预的意外后果的重要性。

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