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Moving into energy-efficient homes: A dynamic approach to understanding residents' decision-making

机译：搬入节能住宅：了解居民决策的动态方法

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This article proposes a dynamic approach to understanding decisions to move into energy-efficient homes by integrating existing theories of behaviour change into a phase model. Quantitative survey data from a study of a medium-sized city in Switzerland (n = 1295) supports the proposition that behavioural intentions to move into energy-efficient homes are influenced by different social psychological factors depending on the phase an individual has reached in the process of behaviour change (predecision, preaction, action). While social norms and emotions tend to influence intentions in the first two phases, attitudes and personal norms only have an effect in the second phase. The most important factor for all phases is perceived behaviour control. The conclusions drawn from this study will contribute to an increased understanding of the effectiveness of interventions, marketing strategies and communication campaigns, and thus support public authorities, policymakers and marketers in the realestate sector, promoting energy-efficient buildings. (C) 2017 Elsevier Ltd. All rights reserved.
机译：本文提出了一种动态方法，通过将现有的行为变化理论整合到阶段模型中来理解搬入节能住宅的决策。来自对瑞士一个中型城市的研究（n = 1295）的定量调查数据支持以下命题：搬入节能住宅的行为意图受不同社会心理因素的影响，具体取决于个人在此过程中所达到的阶段行为改变（决策，行动，行动）。虽然社会规范和情感倾向于在前两个阶段影响意图，但态度和个人规范仅在第二阶段产生影响。对于所有阶段而言，最重要的因素是感知的行为控制。这项研究得出的结论将有助于加深对干预措施，营销策略和宣传活动有效性的理解，从而支持房地产部门的公共机构，政策制定者和营销人员推广节能建筑。 （C）2017 Elsevier Ltd.保留所有权利。

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