A MARKETING STRATEGY TO OUTSMART THE SMART GRID

Dustin Tessier

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A MARKETING STRATEGY TO OUTSMART THE SMART GRID

机译：超越智能电网的营销策略

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The power systems industry is in the midst of challenges that will rival those of any period in its history - summoning difficult decisions to be made that will challenge a corporation's leadership, innovation, and customer service.rnIncreased growth in consumer demand, in conjunction with an aging infrastructure, has resulted in an increased expansion of power generation capacity, at a time when generation options pose challenging combinations of inflated material/labor costs, volatile fuel prices, and environmental consequences. The legacy infrastructure -equipment without communication capabilities - will ultimately need to be replaced with "intelligent" equipment - devices with communication capabilities - that can accommodate a growing percentage of intermittent renewable resources, distributed generation and storage, energy efficiency, demand response, and plug-in hybrid electric vehicles.

机译：电力系统行业面临的挑战将与其历史上的任何时期相抗衡-召集难以做出的决策，这些挑战将挑战公司的领导能力，创新和客户服务。基础设施老化，导致发电能力的增加，而此时发电选择带来了材料/人工成本膨胀，燃料价格波动和环境后果的挑战性组合。最终的基础设施-不具备通信功能的设备-最终将需要被具有通信能力的“智能”设备取代-这些设备可以容纳越来越多的间歇性可再生资源，分布式发电和存储，能源效率，需求响应和即插即用-在混合动力汽车中。

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《Electricity Today》 |2010年第3期|p.49-505254-5658|共7页
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Dustin Tessier;
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A MARKETING STRATEGY TO OUTSMART THE SMART GRID

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