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Green ideas travelling across organizational boundaries

机译：跨越组织边界的绿色理念

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In the last few decades, environmental commitment has become a powerful discursive means of mobilizing actors and developing distinct organizational identity. However, the prevalent uncertainty in society concerning the interpretation and operationalization of concepts, such as 'green', 'sustainable', 'environment' and 'ecology' allows for interpretative flexibility. Accordingly, individual members or groups of members in organizations operationalize the concept green in ways that make sense to their working contexts' specific ontology, epistemology and ideology. Based on a comparative case study of three Swedish municipal housing companies, the paper examines how green ideas are translated as they travel across organizational boundaries, and how these notions become embedded within different organizational processes, and thus set external as well as internal boundaries. The underlying assumption is that the meaning of 'green' shifts depending on which organization and sphere of society is in perspective. Therefore, the paper traces spatial shifts in meanings of 'green' as these travel across organizational boundaries, from the local governmental authority, via the Parent company, to the three individual companies studied. Comparing the companies' official environmental statements with the organizational members' representations of green shows discrepancies in talk and action, which may have implications for the companies' internal identity as well as for the creation of an external image.
机译：在过去的几十年中，对环境的承诺已成为动员参与者和发展独特的组织形象的强有力的话语手段。但是，社会上关于诸如“绿色”，“可持续”，“环境”和“生态”等概念的解释和实施的不确定性允许解释的灵活性。因此，组织中的单个成员或成员组以对其工作环境的特定本体论，认识论和意识形态有意义的方式来实施绿色概念。基于对三个瑞典市政住房公司的比较案例研究，本文研究了绿色理念在跨组织边界传播时如何进行翻译，以及这些概念如何嵌入不同的组织过程中，从而设定了内部和外部边界。基本假设是，“绿色”的含义会根据所关注的组织和社会领域而变化。因此，本文追踪了“绿色”含义的空间转移，因为它们跨越了组织的边界，从地方政府机构到母公司，再到所研究的三个公司。将公司的官方环境声明与组织成员的绿色表示形式进行比较，可以表明谈话和行动上的差异，这可能对公司的内部形象以及外部形象的产生产生影响。

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