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首页> 外文期刊>Buildings & landscapes >'Look Who's Designing Kitchens'
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'Look Who's Designing Kitchens'

机译：“看看谁在设计厨房”

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摘要

In 1952 Youngstown Kitchens told consumers, "Planning your kitchen is easy, and you'll have a lot of fun doing it!" Because customers selected from the company's line of steel cabinets and were free to arrange them as desired, promoters hoped to convince these amateur designers that the result would be a new, personalized cooking space. Similar encouragements for consumers to take part in designing their own remodeling projects were common in the rapidly expanding postwar home improvement market. After profiling an economy-minded couple who planned their own finished attic, a newsletter from a savings bank in Waycross, Georgia, advised customers to likewise "put the job on paper!" In Alhambra, California, a remodeling salesman described how, when visiting the homes of prospective clients, he asked them for help measuring the existing room. "And pretty soon I've drawn the customers into the act," he said. "They're part of the building project. They're selling themselves, although very likely they don't realize it." Home improvement promoters-building product manufacturers, local dealers, contractors, and sales teams-expected amateur design rhetoric to prompt feelings of investment in a project and to increase the chances for a signed contract.
机译：1952年，扬斯敦厨房公司（Newstown Kitchens）告诉消费者：“厨房的规划很容易，这样做会带来很多乐趣！”由于客户是从公司的钢制橱柜系列中选择的，并且可以根据需要自由安排它们，因此促销员希望说服这些业余设计师，使他们产生一个新的个性化烹饪空间。在迅速扩大的战后家庭装修市场中，类似的鼓励消费者参与设计自己的改建项目的做法很普遍。在对有经济意识的夫妇计划自己的阁楼进行剖析之后，佐治亚州Waycross一家储蓄银行的新闻通讯建议客户同样“将工作写在纸上！”在加利福尼亚州的阿尔罕布拉宫，一位改型的销售员描述了当访问潜在客户的房屋时，他如何要求他们帮助评估现有的房间。他说：“很快，我就吸引了顾客。” “他们是建筑项目的一部分。他们在推销自己，尽管很可能他们没有意识到这一点。”家居装饰促进者-建筑产品制造商，当地经销商，承包商和销售团队-期望业余设计夸夸其谈，以促使人们对项目进行投资，并增加签订合同的机会。

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