Stagecoach hopes that its new livery unveiled on 30 January — its third image in 40 years — will make it easier for passengers to identify different categories of services. It says that market research, in which it asked thousands of existing and potential customers how a new design might encourage them to make more use of public transport, revealed that 69% often found it confusing to find the bus they wanted and 37% said a simpler and more modern image would encourage them to travel more often.
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