Examining U.S. and Spanish Annual Reports: Crisis Communication

Juan C. Palmer-Silveira; Miguel F. Ruiz-Garrido

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Examining U.S. and Spanish Annual Reports: Crisis Communication

机译：审查美国和西班牙年度报告：危机沟通

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Crisis has affected businesses worldwide. Many international corporations must cope with this turmoil, which affects their economic liability. Firms express their actual financial situation in the annual reports they issue every year. The annual report is a document that combines both promotional and informative features. Our study tries to find out how companies from two different countries (United States and Spain) deal with the issue of crisis in difficult times through their annual report. Additionally, and from a pedagogical perspective, we discuss the benefits of using the annual report in the teaching of writing for our students.

机译：危机影响了全球的企业。许多国际公司必须应对这种动荡，这会影响其经济责任。公司在每年发布的年度报告中表达其实际财务状况。年度报告是结合了促销和信息功能的文档。我们的研究试图通过年度报告来找出来自两个不同国家（美国和西班牙）的公司如何应对困难时期的危机问题。此外，从教学的角度，我们讨论了在学生写作教学中使用年度报告的好处。

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来源
《Business communication quarterly》 |2014年第4期|409-425|共17页
作者
Juan C. Palmer-Silveira; Miguel F. Ruiz-Garrido;
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作者单位

Universitat Jaume Ⅰ, Spain;

Departament d'Estudis Anglesos, Facultat de Ciencies Humanes ⅰ Socials, Universitat Jaume Ⅰ, Avda. Sos Baynat, s, 12071 Castello de la Plana, Spain;

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原文格式 PDF
正文语种 eng
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关键词
annual reports; chairmen's statements; crisis; writing;

机译：年度报告;主席的发言;危机;写作;

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7. Examining U.S. and Spanish Annual Reports: Crisis Communication [O] . Palmer Silveira Juan Carlos, Ruiz Garrido Miguel F. 2014

机译：检查美国和西班牙年度报告：危机沟通

Examining U.S. and Spanish Annual Reports: Crisis Communication

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