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首页> 外文期刊>Business communication quarterly >Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts
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Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts

机译：图形演示：对传达业务概念的图形新颖方法的实证检验

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摘要

Graphic novels have been increasingly incorporated into business communication forums. Despite potential benefits, little research has examined the merits of the graphic novel approach. In response, we engage in a two-study approach. Study 1 explores the potential of graphic novels to affect learning outcomes and finds that the graphic novel was related to high levels of learning experiences. Study 2 compares the impact of graphic novels with that of traditional textbooks and finds that verbatim recognition was superior with graphic novel texts. Overall, we provide the first comprehensive examination of the graphic novel as a tool for effective business communication.
机译：图形小说已越来越多地纳入商务交流论坛。尽管有潜在的好处，但是很少有研究检查图形新颖方法的优点。作为回应，我们采用两种研究方法。研究1探索了图画小说对学习成果的影响，并发现图画小说与高水平的学习经历有关。研究2将图画小说与传统教科书的影响进行了比较，发现逐字识别在图画小说文本方面具有优越性。总体而言，我们对图形小说进行了首次全面检查，以此作为有效的业务沟通工具。

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