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CRISIS COMMUNICATION: HOW RESPONSES IMPACT PUBLIC OPINION

机译：危机沟通：如何回应公众的意见

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摘要

Crisis communication, website analysis, and celebrity apologia. The course assignments include a resume unit, three messages, a research report, and a grammar emphasis. However, the curriculum did not include an assignment that would emphasize the importance of responses to accusations of wrongdoing. This apologia assignment is an introduction to one area of crisis communication and is intended to identify elements of an apology, specifically focusing on the manner and the content of the apology (Hearit, 2006). Students also analyze the corporation's website based on the U.S. Consumer Product Safety Commission's (2000) website guidelines. Students are encouraged to identify corporations that have had recalls. They are also allowed to select a celebrity* because celebrities are often associated through branding with corporations. Students analyze their own response to the apology.
机译：危机沟通，网站分析和名人道歉。该课程的任务包括一个简历单元，三则信息，一份研究报告和一份语法重点。但是，课程表中没有包含强调应对不当行为的重要性的作业。这项道歉任务是对危机沟通领域的一种介绍，旨在确定道歉的内容，特别着重于道歉的方式和内容（Hearit，2006）。学生还根据美国消费者产品安全委员会（2000）的网站指南分析公司的网站。鼓励学生找出曾被召回的公司。他们也被允许选择名人*，因为名人通常是通过品牌与公司联系在一起的。学生分析自己对道歉的反应。

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