CORPORATE RESPONSIBILITY IN COMMUNICATION: EMPIRICAL ANALYSIS OF PRESS RELEASES IN A CONFLICT

Hanna Lehtimaeki; Johanna Kujala; Anna Heikkinen

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CORPORATE RESPONSIBILITY IN COMMUNICATION: EMPIRICAL ANALYSIS OF PRESS RELEASES IN A CONFLICT

机译：沟通中的企业责任：冲突中新闻发布的实证分析

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The paper examines how the tensions of corporate responsibility are articulated and reconciled in a controversial situation of a foreign investment. We conducted a conventionalist analysis on the company press releases in a case where a Finnish forest industry company invested in a pulp mill in South America. The findings show that the use of language in press releases mobilizes certain stakeholders while reassuring others, and that the argumentation used creates value-neutral communication, making it possible to pursue strategic goals despite competing values. For teaching, we provide insights on how to communicate in a conflict situation.

机译：本文探讨了在有争议的外国投资情况下如何阐明和调解公司责任的紧张关系。在一家芬兰林业公司投资南美纸浆厂的情况下，我们对公司的新闻稿进行了常规分析。研究结果表明，新闻稿中使用语言动员了某些利益相关者，同时又使其他利益相关者放心，所使用的论点创造了价值中立的交流，尽管存在竞争价值，但仍可以追求战略目标。对于教学，我们提供有关在冲突情况下如何进行交流的见解。

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来源
《Business communication quarterly》 |2011年第4期|p.432-449|共18页
作者
Hanna Lehtimaeki; Johanna Kujala; Anna Heikkinen;
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作者单位

University of Tampere,FIN-33014, Finland;

University of Tampere,FIN-33014, Finland;

University of Tampere,FIN-33014, Finland;

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原文格式 PDF
正文语种 eng
中图分类
关键词
stakeholder communication; communicating conflict; business ethics; conventionalist analysis;

机译：利益相关者沟通;沟通冲突;商业道德;常规分析;

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CORPORATE RESPONSIBILITY IN COMMUNICATION: EMPIRICAL ANALYSIS OF PRESS RELEASES IN A CONFLICT

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