BRANDING UNBOUND: THE FUTURE OF ADVERTISING, SALES, AND THE BRAND EXPERIENCE IN THE WIRELESS AGE

Lauren Minors

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BRANDING UNBOUND: THE FUTURE OF ADVERTISING, SALES, AND THE BRAND EXPERIENCE IN THE WIRELESS AGE

机译：品牌无限：无线时代的广告，销售和品牌体验的未来

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"Something cool-and very important-is happening on the wireless frontier," says author Rick Mathieson in the first chapter of his book Branding Unbound (p. 33). With the recent explosion of new wireless technologies like Wi-Fi, Bluetooth, SMS, and OnStar,

机译：作者里克·马蒂森（Rick Mathieson）在他的著作《品牌无限》（第33页）的第一章中说：“无线领域正在发生着非常重要的事情。”随着新的无线技术（例如Wi-Fi，蓝牙，SMS和OnStar）的爆炸式增长，

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《Business communication quarterly》 |2007年第3期|p.395-398|共4页
作者
Lauren Minors;
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Clemson University, 801 Strode Tower, Clemson, SC 29634;

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正文语种 eng
中图分类 f;
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机译：从采购促进培养订婚：新兴计算广告景观中的品牌消费者体验
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4. The Impact of Brand Experience and Brand Trust on Brand Engagement: The Mediating Effect of Brand Satisfaction [C] . Ikhsan Fikri, Yasri Yasri, Abror Abror International Conference on Economics Education, Economics, Business and Management, Accounting and Entrepreneurship . 2018

机译：品牌经验和品牌信任对品牌参与的影响：品牌满意度的调解效果
5. The effects of focused, unique, and temporally consistent advertising messages on brand sales. [D] . Sud, Bharat L. 2010

机译：集中，独特且时间上一致的广告消息对品牌销售的影响。
6. Tobacco point of sale advertising increases positive brand user imagery [O] . R Donovan, J Jancey, S Jones 2002

机译：烟草销售点广告增加了正面的品牌用户形象
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

BRANDING UNBOUND: THE FUTURE OF ADVERTISING, SALES, AND THE BRAND EXPERIENCE IN THE WIRELESS AGE

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