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The interplay of corporate social responsibility and corporate political activity in emerging markets: The role of strategic flexibility in non-market strategies

机译：新兴市场中企业社会责任与企业政治活动的相互作用：战略灵活性在非市场战略中的作用

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摘要

Corporate social responsibility (CSR) and corporate political activities are complementary, and the coordinated management of corporate social responsibility and corporate political activities may lead to better firm performance. However, corporate social responsibility and corporate political activities should be aligned carefully to utilize this complementarity. Strategic flexibility, which is the ability of a firm to adapt to changes in the external environment and make necessary organizational modifications quickly, can help firms to align their corporate social responsibility and corporate political activities. This paper empirically investigates the political dimension and the interactive dimension which describes interactions between corporate social responsibility and corporate political activities together with strategic flexibility and their effects on firm performance through a study of 142 firms in Turkey using moderated multiple regression methods. The results show that, while the political dimension had an inverted U-shaped effect on firm performance, indicating that only a moderate level of corporate political activities may improve financial performance, the interactive dimension had positive but limited implications for performance. Finally, it was found strategic flexibility plays a positive moderating role on the relationships between the interactive dimension and firm performance. It is concluded that complementarity between corporate social responsibility and corporate political activities which may result in better performance is contingent on strategic flexibility.
机译：公司社会责任（CSR）和公司政治活动是相辅相成的，对公司社会责任和公司政治活动的协调管理可能会带来更好的公司绩效。但是，企业的社会责任和企业的政治活动应谨慎对齐，以利用这种互补性。战略灵活性是企业适应外部环境变化并迅速进行必要的组织修改的能力，可以帮助企业调整企业社会责任和企业政治活动。本文通过对土耳其的142家公司进行了研究，采用调和多元回归方法，对政治方面和互动方面进行了实证研究，这些方面描述了公司社会责任与公司政治活动之间的相互作用以及战略灵活性及其对公司绩效的影响。结果表明，虽然政治维度对公司绩效具有倒U型影响，表明只有中等水平的公司政治活动才能改善财务绩效，但互动维度对绩效却具有积极但有限的影响。最后，发现战略灵活性在互动维度和公司绩效之间的关系中起着积极的调节作用。结论是，公司社会责任与公司政治活动之间的互补性（可能导致更好的绩效）取决于战略灵活性。

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  • 来源
    《Business Ethics》 |2019年第3期|305-320|共16页
  • 作者

    Kamasak Rifat; James Simon R.; Yavuz Meltem;

  • 作者单位

    Bahcesehir Univ, Dept Business Adm, TR-34353 Istanbul, Turkey;

    Univ Exeter, Business Sch, Exeter, Devon, England;

    Istanbul Univ, Fac Transportat & Logist, Istanbul, Turkey;

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