Caught in a communicative catch-22? Translating the notion of CSR as shared value creation in a Danish CSR frontrunner

Hovring Christiane Marie

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Caught in a communicative catch-22? Translating the notion of CSR as shared value creation in a Danish CSR frontrunner

机译：陷入交流陷阱22？将CSR的概念转化为丹麦CSR领先者的共享价值创造

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There is a growing interest in how the notion of corporate social responsibility (CSR) as shared value creation is translated in Scandinavia. However, current research seems to disregard that the specific institutional context is ambiguous, enabling the organization, and its internal stakeholders to translate the institutional logics into contradictory meanings of CSR as shared value creation. Building on the institutional logics perspective and the metaphor of translation, and framed within a case study of a Danish CSR frontrunner, this paper explores how the notion of CSR as shared value creation is translated at both the organizational and individual level through discourse. The study shows that the organization and its internal stakeholders employ different strategies to reconcile the institutional logics of ethics and economy, suggesting that the translation processes are a complex communicative matter of continuously balancing the contradictory institutional logics to maintain legitimacy in the eyes of external stakeholders.

机译：人们越来越关注在斯堪的纳维亚半岛如何转化为共享价值创造的企业社会责任（CSR）概念。但是，当前的研究似乎无视特定的制度背景是模棱两可的，这使得组织及其内部利益相关者能够将制度逻辑转化为企业社会责任作为共享价值创造的矛盾含义。本文以制度逻辑的视角和翻译的隐喻为基础，并以丹麦企业社会责任的领先者为例进行研究，探讨了如何通过话语在组织和个人层面上将企业社会责任作为共享价值创造的概念进行翻译。研究表明，组织及其内部利益相关者采用不同的策略来调和伦理与经济的制度逻辑，这表明翻译过程是一个复杂的沟通问题，需要不断平衡矛盾的制度逻辑以保持外部利益相关者的合法性。

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《Business Ethics》 |2017年第4期|369-381|共13页
作者
Hovring Christiane Marie;
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Aarhus Univ, Corp Commun Sect, Sch Business & Social Sci, Dept Management, Aarhus, Denmark;

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Caught in a communicative catch-22? Translating the notion of CSR as shared value creation in a Danish CSR frontrunner

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