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Critical points of CSR-related stakeholder dialogue in practice

机译：实践中与企业社会责任相关的利益相关者对话的关键点

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摘要

This paper examines the roles of dialogue in the process of communication with stakeholders. The conceptual frameworks of corporate social responsibility (CSR) and stakeholder relationships frequently present the initiation of a dialogue with stakeholders as a way for an organization to respond to criticisms of its social and environmental policies and actions. The paper discusses dialogue in the stakeholder and CSR literature. This is followed by the analysis of in-depth semi-structured interviews in the empirical section. Theoretical discussion and empirical examples demonstrate that the role of stakeholder dialogue in implementing CSR strategy is crucial in many ways. The case examples taken from the interviews with the heads of two large companies and two non-governmental organizations illustrate the practical difficulties that may be encountered in applying the principle and practice of dialogue to the implementation of CSR programs in the real world.
机译：本文研究了对话在与利益相关者沟通过程中的作用。企业社会责任（CSR）和利益相关者关系的概念框架经常提出与利益相关者进行对话，以作为组织回应对其社会和环境政策与行动的批评的一种方式。本文讨论了利益相关者和企业社会责任文献中的对话。然后，在经验部分对深入的半结构化访谈进行分析。理论讨论和经验示例表明，利益相关方对话在实施企业社会责任战略中的作用在许多方面至关重要。从与两家大公司和两个非政府组织的负责人的访谈中获得的案例实例说明了在现实世界中将对话的原则和实践应用到企业社会责任计划的实施中可能遇到的实际困难。

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  • 来源
    《Business Ethics》 |2014年第3期|248-257|共10页
  • 作者

    Ursa Golob; Klement Podnar;

  • 作者单位

    Faculty of Social Sciences, Department of Marketing Communication and Public Relations, University of Ljubljana, Ljubljana, Slovenia;

    Faculty of Social Sciences, Department of Marketing Communication and Public Relations, University of Ljubljana, Ljubljana, Slovenia;

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