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Exploring the effects of using consumer culture as a unifying pedagogical framework on the ethical perceptions of MBA students

机译：探索将消费文化作为统一的教学框架对MBA学生的道德观念的影响

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摘要

Although ethics education within the business curriculum has been receiving attention, much is unknown about the effectiveness of such education, particularly when it is integrated into the curriculum. This study looks at selected short-term effects produced by one form of integrated ethics instruction in an introductory marketing course in a graduate business MBA program in the United States. Specifically, students were introduced to an examination of consumer culture as a unifying framework to explore the ethics of decision making. As a consequence of taking the course, students are hypothesized to hold less favorable attitudes toward consumer culture (love of money, materialism, possession satisfaction index, prestige sensitivity) relative to the attitudes held at the start of the course. Interestingly, few attitudinal changes are observed. Where changes in attitudes are observed, the relationships are in the opposite direction to that hypothesized.
机译：尽管商业课程中的道德教育一直受到关注，但是对于这种教育的有效性还知之甚少，特别是在将其纳入课程中时。这项研究着眼于美国研究生工商管理硕士课程的市场营销入门课程中，一种形式的综合伦理学指导所产生的短期影响。具体来说，向学生介绍了对消费文化的考察，以此作为探索决策伦理的统一框架。假设参加本课程的学生被认为相对于课程开始时持有的态度对消费文化持较不满意的态度（爱金钱，唯物主义，拥有满意度指数，声望敏感）。有趣的是，几乎没有观察到态度变化。如果观察到态度发生变化，则关系与假设的方向相反。

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  • 来源
    《Business Ethics》 |2012年第1期|p.1-14|共14页
  • 作者

    David J. Burns;

  • 作者单位

    Williams College of Business, Xavier University, Cincinnati, USA;

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