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Construction of owner-manager identity in corporate social responsibility discourse

机译:企业社会责任话语中所有者-经理身份的建构

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摘要

This article examines the different discursive resources on which small business owner-managers draw when understanding their sense of self in relation to corporate social responsibility. In the small business context, identity provides a justifiable framework to study corporate social responsibility, as decisions regarding socially responsible activities are mainly taken by managers and stem from their sense of who they are in the world. On the basis of 25 thematic interviews with owner-managers, two broad discursive resources were found that describe how they actively seek to create and legitimise their sense of self within the discussion on corporate social responsibility. These discursive resources are called being altruistic and being instrumental. The findings emphasise that the essential and also the most challenging feature in small business owner-managers' identity work is the process of reconciling economic values with the social and ethical aspects of business life.
机译:本文探讨了小型企业所有者-经理在理解他们与公司社会责任相关的自我意识时所汲取的各种话语资源。在小型企业环境中,身份提供了研究企业社会责任的合理框架,因为有关社会责任活动的决策主要由管理人员做出,并且源于他们对自己在世界上的身份的了解。在与业主经理进行的25次主题访谈的基础上,发现了两种广泛的话语资源,这些资源描述了他们如何在企业社会责任讨论中积极寻求建立和合法化自己的自我意识。这些话语资源被称为利他的和有用的。研究结果强调,小企业主-经理的身份识别工作的基本也是最具挑战性的特征是使经济价值与商业生活的社会和道德方面相协调的过程。

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  • 来源
    《Business Ethics》 |2012年第2期|p.168-182|共15页
  • 作者

    Merja Laehdesmaki;

  • 作者单位

    Ruralia Institute, University of Helsinki, Seinaejoki, Finland;

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  • 正文语种 eng
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