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Applying Asset-based Community Development As A Strategy For Csr: A Canadian Perspective On A Win-win For Stakeholders And Smes

机译：将基于资产的社区发展作为企业社会责任的策略：加拿大对利益相关者和中小企业双赢的观点

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In the December 2006 edition of Harvard Business Review, Michael Porter and Mark Kramer argue that by approaching corporate social responsibility (CSR) based on corporate priorities, strengths and abilities, firms can develop socially and fiscally responsible solutions to current CSR issues, which will provide operational and competitive advantages. We agree that an effective approach to CSR includes a mapping of strategy, risk and opportunity. However, we also caution that the identification of these to the exclusion of societal input may not be to the corporation's advantage. Instead, an investment in both strategic analysis and social capital can pay off from a social and an organizational standpoint. Compared with their larger counterparts, small- and medium-sized enterprises ( SMEs) frequently have stronger relationships with their internal and external stakeholders that foster the development of social capital. As such, we believe that the sector offers a unique opportunity to identify additional models and frameworks in order to approach a strategic CSR model as espoused by Porter and Kramer. This paper explores a case study of one Canadian SME that uses a community development framework called Asset Based Community Development (ABCD) for its CSR programming. Because ABCD relies heavily on the development and maintenance of social capital and can be utilized to attain set objectives, we propose that it provides a supplementary framework through which the arguments of Porter and Kramer can be expanded. In applying the ABCD framework for CSR, we can begin to establish a programme that supports strategy, integrates employees and stakeholders towards a common vision, and creates unique and sustainable alternatives towards the resolution of social and corporate goals.
机译：在2006年12月的《哈佛商业评论》中，迈克尔·波特和马克·克拉默认为，通过基于公司的优先事项，优势和能力来实现公司的社会责任（CSR），公司可以为当前的CSR问题开发对社会和财政负责的解决方案，这将提供运营和竞争优势。我们同意，有效的企业社会责任方法应包括战略，风险和机会的映射。但是，我们也警告说，将这些信息排除在社会投入之外可能对公司没有好处。相反，从社会和组织的角度来看，对战略分析和社会资本的投资都可以得到回报。与大型企业相比，中小企业与内部和外部利益相关者之间的关系更加紧密，从而促进了社会资本的发展。因此，我们认为该行业提供了一个独特的机会来确定其他模型和框架，以便采用Porter和Kramer所倡导的战略性CSR模型。本文探讨了一个加拿大中小企业的案例研究，该企业使用称为资产基础社区发展（ABCD）的社区发展框架进行CSR计划。因为ABCD严重依赖于社会资本的发展和维持，并且可以用来实现既定目标，所以我们建议ABCD提供一个补充框架，通过该框架可以扩展Porter和Kramer的论点。在将ABCD框架应用于企业社会责任时，我们可以开始建立一个计划，以支持战略，将员工和利益相关者整合为一个共同的愿景，并为解决社会和公司目标创造独特且可持续的替代方案。

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