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Competitive advantage and the transformation of value chains over time: The example of a South Korean diversified business group, 1953-2013

机译:竞争优势和价值链的转变随着时间的推移:1953 - 2013年韩国多元化商业集团的例子

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摘要

We examine the historical evolution of different elements in value chains that create value-added and competitive advantage. This is achieved by using the conceptual model of the 'smile curve' with a longitudinal case study of a diversified business group, CJ Group, a former affiliated firm of Samsung Group. We found that the value-added structure graph in the industrialisation period displayed an 'upside-down U shape', indicating that production and manufacturing were the most value-adding sectors. However, in the more recent knowledge-based economy period, the graph shows a quite different shape, indicating R&D, firm infrastructure, manufacturing, logistics, service, and marketing as sources of value-added. This shows that competitive advantage diversified into other fields to fit with the changed economy. We also investigate what type of organisational structure, strategy, and capabilities were adopted for organisational change. We found an evolution, with an unrelated diversification strategy by altering capabilities from contacts and generic to organisational and technological capabilities.
机译:我们研究了价值链中不同元素的历史演变,从而产生增值和竞争优势。这是通过使用“微笑曲线”的概念模型来实现,该概念模型具有多元化的商业集团,CJ集团,三星集团前附属公司CJ集团的纵向研究。我们发现工业化期间的增值结构图显示了“颠倒U形”,表明生产和制造是最有价值的扇区。然而,在最近的知识型经济期间,该图表显示了一个完全不同的形状,表明研发,企业基础设施,制造,物流,服务和营销作为增值来源。这表明竞争优势在其他领域多样化,以适应变化的经济。我们还调查组织变革采用了什么类型的组织结构,战略和能力。我们发现了一个进化,通过改变联系人和通用来组织和技术能力来改变无关的多样化策略。

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