A new way to diagnose the new product development process based on recurring current reality trees

Hornos da Costa Janaina Mascarenhas; Tahara Amaral Creusa Sayuri; Fernandes Sania da Costa; Rozenfeld Henrique

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A new way to diagnose the new product development process based on recurring current reality trees

机译：基于经常性现实树的诊断新产品开发过程的新方法

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Purpose The purpose of this paper is to propose and describe a method that uses recurrent problems to increase the efficiency and effectiveness of the diagnosis of new product development (NPD) processes and supports the identification of improvement opportunities. The proposed method, called Diagile, is based on recurrent current reality trees (CRTs) and is a new way of building CRTs that includes best project management practices, and the identification and prioritization of improvement opportunities. To support the execution of the method, recurrent problems were identified and a computational tool to aid the diagnosis, a database of improvement opportunities and an automated spreadsheet to prioritize improvement projects were developed. Design/methodology/approach The proposed method was evaluated through a controlled experiment at a multinational manufacturer of office supplies. Findings The results achieved confirm that the use of the Diagile method increases the diagnostic efficiency and effectiveness when compared to diagnoses performed by the traditional CRT method.Originality/value This paper proposes a new way to perform diagnostic of NPD process. In particular, this process is well known to be highly strategic, nevertheless, normally excluded out of improvement initiatives because of its complexity. The diagnostic method proposed is a powerful tool to assist practitioners finding systemic improvement opportunities, expanding the assessment to all dimensions of a business process, e.g. people, technology and process activities.

机译：目的本文的目的是提出和描述一种方法，该方法使用重复出现的问题来提高诊断新产品开发（NPD）流程的效率和有效性，并支持发现改进机会。提议的方法称为Diagile，它基于经常性的现实树（CRT），并且是一种构建CRT的新方法，其中包括最佳项目管理实践以及对改进机会的识别和优先级划分。为了支持该方法的执行，确定了反复出现的问题，并开发了有助于诊断的计算工具，改进机会的数据库和确定改进项目优先级的自动电子表格。设计/方法/方法所提议的方法是通过跨国办公用品制造商的受控实验评估的。结果所获得的结果证实，与传统的CRT方法进行的诊断相比，使用Diagile方法可以提高诊断效率和有效性。来源/价值本文提出了一种进行NPD过程诊断的新方法。尤其是，众所周知，此过程具有很高的战略意义，但是由于其复杂性，通常不会将其排除在改进计划之外。提出的诊断方法是一种强大的工具，可帮助从业人员发现系统的改进机会，将评估范围扩展到业务流程的所有方面，例如人员，技术和流程活动。

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来源
《Business process management journal》 |2019年第4期|667-687|共21页
作者
Hornos da Costa Janaina Mascarenhas; Tahara Amaral Creusa Sayuri; Fernandes Sania da Costa; Rozenfeld Henrique;
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作者单位

Univ Sao Paulo Sao Carlos Sch Engn Prod Engn Dept Sao Carlos SP Brazil;

Araraquara Univ Bioengn Dept Araraquara Brazil;

Univ Sao Carlos Sao Carlos Sch Engn Prod Engn Dept Sao Carlos SP Brazil;

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原文格式 PDF
正文语种 eng
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关键词
New product development; Current reality tree;

机译：新产品开发;当前的现实树;

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A new way to diagnose the new product development process based on recurring current reality trees

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