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Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry

机译：促进客人使用毛巾的行为：酒店业的节水管理和环境政策

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摘要

This research was designed to identify and uncover the role of critical factors that elicit towel reuse behaviour in hotel guests. An empirical approach with a survey methodology was employed. The findings suggest that practising towel reuse activities depends on an internally derived sense of obligation to take eco-friendly action, attitude, overall image, and environmental awareness. The salient role of moral obligation in building the towel reuse intention was also uncovered. Moreover, towel reuse behaviour in everyday life had a significant moderating role in the proposed theoretical framework. Overall, towel reuse intentions in guests were sufficiently accounted for by research variables. This study adds to the extant literature in hospitality and environmental behaviour by offering meaningful insights into how normative, volitional, habitual, and cognitive processes relate to eco-friendly decisions while guests are staying at a hotel.
机译：这项研究旨在确定并揭示引发酒店客人毛巾重复使用行为的关键因素的作用。采用了具有调查方法的经验方法。研究结果表明，实践毛巾的再利用活动取决于内部采取环保行动，态度，整体形象和环保意识的义务感。还发现了道德义务在建立毛巾再利用意图中的重要作用。此外，毛巾在日常生活中的重复使用行为在所提出的理论框架中具有重要的调节作用。总体而言，研究变量充分说明了客人使用毛巾的意图。这项研究通过提供有意义的见解，为客人在酒店住宿时规范，自愿，惯常和认知过程与环保决策之间的关系提供了有意义的见解，从而增加了酒店和环境行为方面的现有文献。

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