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An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry

机译:企业社会责任实施与利益相关者参与的考试:以澳大利亚矿业为例

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摘要

This case study explores the experience of a company in a controversial industry sector and its efforts to act in a socially responsible manner when establishing a presence in a regional market. We examine the management of stakeholder relationships and communication, and identify the challenges associated with implementing corporate social responsibility (CSR) initiatives. Our findings highlight the importance of ongoing and broad stakeholder identification, prioritization and management. This case study demonstrates the key role of commitment from senior management and front-line employees and the importance of a CSR champion. Commitment must be demonstrated at a local level to facilitate community engagement, feedback and monitoring. Finally, the findings highlight the externality of stakeholder networks and their non-centric relationship with the company. Thus, a company is not the centre of the stakeholder network; the network has a life of its own, regardless of a company's involvement or non-involvement.
机译:本案例研究探讨了一家公司在有争议的行业中的经验,以及在区域市场中建立业务时以社会责任方式行事的努力。我们检查利益相关者关系和沟通的管理,并确定与实施公司社会责任(CSR)计划相关的挑战。我们的发现强调了不断进行广泛的利益相关者识别,优先级划分和管理的重要性。该案例研究证明了高级管理人员和一线员工的承诺的关键作用以及CSR倡导者的重要性。必须在地方层面上展示承诺,以促进社区参与,反馈和监控。最后,研究结果突出了利益相关者网络的外部性及其与公司的非中心关系。因此,公司不是利益相关者网络的中心。无论公司是否参与,网络都有自己的生命。

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