The thing that's most broken about travel planning, says 35-year-old David Prior, is that in the era of social media, it's too easy to see the film before reading the book. "Too many people are concerned with re-creating the shots that other people have taken-rather than putting themselves in an original story."In September the former contributing international editor at Conde Nast Traveler opened a new breed of travel agency, Prior LLC. As he says, his company is "less concerned with the existing benchmarks of luxury-status, thread counts, infinity pools-and more about extracting the essence of a place."
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