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首页> 外文期刊>Bloomberg business week >Inside Apple's Next Big Thing
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Inside Apple's Next Big Thing

机译：在苹果的下一个大事里面

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In late 2018, Apple Inc. was a few years into its plan to build a powerful headset with both virtual- and augmented-reality capabilities when things shifted dramatically. Jony Ive, then the company's design chief, objected to some fundamental aspects of the product and urged Apple to change course. The headset was to be the first major launch from the company since the Apple Watch and the debut device from the Technology Development Group, a secretive unit devoted to VR and AR. The TDG is led by an equally under-the-radar executive, Mike Rockwell. After stints at Dolby Laboratories Inc. and media-editing-software company Avid Technology Inc., Rockwell, 53, was hired in 2015 by Dan Riccio, Apple's top hardware executive. At first his role was loosely defined, according to interviews with current and former employees who asked not to be identified discussing internal matters. Representatives for Apple and Ive declined to comment, and the company didn't make Rockwell available for an interview.
机译：2018年底，Apple Inc.陷入其计划中的几年，建立一个强大的耳机，在急剧转移的情况下，有虚拟和增强现实能力。 Jony Ive，那么公司的设计首席，反对产品的一些基本方面，并敦促苹果改变课程。耳机是自苹果观察和技术开发集团的首次亮相设备以来本公司的第一次主要发布，该秘密单位致力于VR和AR。 TDG由雷达尔·罗克韦尔迈克·罗克韦尔的同样下方领导。在Dolbe Laboratories Inc.和Media-Editing-Software Company Avid Technology Inc.，罗克韦尔，53岁的媒体编辑 - 软件公司之后，于2015年被苹果公司的顶级硬件主管拍摄于2015年。首先，他的角色是松散定义的，根据与要求不被确定在讨论内部事项的当前和前雇员的访谈。 Apple和I​​ve的代表拒绝发表评论，公司没有使Rockwell可用于面试。

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