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Marathons Get a Second Wind

机译:马拉松获得第二个风

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Each August, in normal times, about 13,000 people run 7 miles up the Massachusetts coastline as part of the Falmouth Road Race. To kick off this year's event, my wife held a watch in the air and yelled, "Go!" I took off running down a narrow trail where we live-in Munich. I'd always been skeptical of virtual races, which allow runners to participate from afar. Why pay someone a registration fee to run around your own neighborhood? Dave McGillivray was skeptical, too. A race director for four decades, he stages annual competitions including Falmouth and the Boston Marathon. This was supposed to be his biggest year yet, with 35 events across the U.S. At age 66 he'd begun to consider selling his company, DMSE Sports, and retiring. "Then along came this pandemic," he says. "It really fried this business."
机译:每年8月,正常时期,大约13,000人在马萨诸塞州海岸线上运行7英里,作为法尔茅斯公路比赛的一部分。为了开始今年的活动,我的妻子在空中举行了一只手表,然后喊道,“去吧!”我起飞跑到了一条狭窄的小径,在那里我们住在慕尼黑。我一直对虚拟种族持怀疑态度,允许跑步者从远处参与。为什么要支付某人的注册费遍布自己的邻居? Dave McGillivray也持怀疑态度。一场比赛总监四十年来,他阶段竞争包括法尔茅斯和波士顿马拉松比赛。这应该是他最大的一年,除了35岁的美国活动,在66岁时,他开始考虑销售他的公司,DMSE运动和退休。 “然后沿着这个流行病,”他说。 “它真的炸了这一生意。”

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  • 来源
    《Bloomberg business week》 |2020年第4673期|24-26|共3页
  • 作者

    Tim Loh;

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