Where'Made in China' Is Beautiful

Bruce Einhorn; Daniela Wei

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Where'Made in China' Is Beautiful

机译：在中国的地在哪里漂亮

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In 2008 at least six babies died and 300,000 fell ill after drinking made-in-China infant formula tainted with toxic chemicals. In response, many Chinese parents embraced foreign brands, catapulting the likes of Danone SA's Aptamil and Nestle SA's Illuma to the top of the market. Yet for the past two years, the leading formula brand in China has been made by China Feihe Ltd., a Beijing company that emphasizes its local roots rather than seeking to obscure them. "More suitable for Chinese babies," the company's advertising boasts.

机译：2008年，至少有六个婴儿在饮用中国婴儿配方粉末污染有毒化学品后，至少有300,000次患病。在回应中，许多中国父母拥有外国品牌，将Danone Sa's Aptamil的喜欢并将Sa的Illuma雀巢到市场之上。然而，过去两年来，中国的领先品牌是由中国北京公司的北京公司制造的，强调其当地根源而不是寻求掩盖它们。 “更适合中国婴儿”，该公司的广告吹嘘。

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《Bloomberg business week》 |2020年第4680期|17-18|共2页
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Bruce Einhorn; Daniela Wei;
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Where'Made in China' Is Beautiful

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