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How GM Put the Mean in Green

机译:通用汽车如何用绿色平均值

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摘要

A battery-powered Hummer pickup truck. Mary Barra, chief executive officer of General Motors Co., loved the idea from the moment she heard it. What better way to assure skeptical buyers that the company's coming raft of electric vehicles won't be just geeky science projects, GM President Mark Reuss's team had argued, than by rolling out a "green" version of one of its most badass nameplates? At a meeting in March 2019, Barra quickly asked chief engineer Josh Tavel how much time it would take to get the electric Hummer out the door. The usual four years, he responded. That was big carmakers' age-old gestation period for getting a new model from a designer's sketch pad to dealer showrooms. But it wouldn't do for Barra, who's decided to make battery power the core of the company's strategy. "I'm thinking 2021," she said.
机译:一辆电池供电的悍马拾取卡车。通用汽车公司的首席执行官Mary Barra从听到的那一刻起了这个想法。如何保证持怀疑态度的买家的更好的方法是公司即将到来的电动汽车的筏子不会只是令人讨厌的科学项目,总统马克·雷斯的团队争辩,而不是通过推出其中一个最具Badass铭牌的“绿色”版本?在2019年3月的一次会议上,巴拉迅速要求首席工程师Josh Tavel将电动悍马拿出门需要多长时间。他的四年,他回应了。这是大型汽车制造商的古老妊娠期,用于从设计师的素描垫到经销商陈列室获取新模型。但它不会为巴拉做,谁决定使电池电量能力成为公司战略的核心。 “我在想2021,”她说。

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