A Push to 'Buy American' Won't Make the Country Stronger

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A Push to 'Buy American' Won't Make the Country Stronger

机译：推动“买美国”不会让国家更强大

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The coronavirus pandemic has shaken Americans' faith in global commerce. After witnessing sometimes life-threatening shortages of medical supplies and goods such as parts for household appliances, politicians have been leaning toward a blunt solution: Compel companies to produce what's needed on U.S. soil. The problem is real, but this approach-supposing that domestic production of all necessities was even possible-would be enormously costly. A judicious shift from "just in time" to "just in case" manufacturing is required, but it needs to be done intelligently. Maximum resilience doesn't mean maximum isolation.

机译：冠状病毒大流行激动美国人对全球商业的信仰。见证后有时威胁危及家用电器零件的医疗用品和货物的生命缺乏，政治家已经倾向于钝的解决方案：强迫公司生产在美国土壤上所需的内容。问题是真实的，但这种方法 - 假设所有必需品的国内生产甚至可能 - 会非常昂贵。需要从“正常”到“以防万一”制造的明智转变，但需要智能地完成。最大弹性并不意味着最大隔离。

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《Bloomberg business week》 |2021年第4684期|5-5|共1页
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1. 'Buy, buy most Americans buy': country of reference (COR) effects and consumer purchasing decisions [J] . Chen Ting-Ting, Wang Shih-Ju, Huang Heng-Chiang International marketing review . 2020,第3期

机译：'买，购买大多数美国人购买'：参考国家/地区（COR）效应和消费者采购决策
2. Buy American: Mericans should buy whatever brand of car they want. But buying from the Big Three is better for the country [J] . John McElroy Ward s auto world . 2006,第6期

机译：购买美国人：梅里肯人应该购买他们想要的任何品牌的汽车。但是从三巨头购买对美国来说更好
3. Coast to Coast, USW Pushing Buy American--Union Working for Jobs Across North America [J] . USW@Work . 2009,第2期

机译：USW推波助澜，推动购买美国货工会在北美各地工作
4. BUY NOW OR IT WON'T BE HERE TOMORROW: CONSUMERS' REACTIONS TO SCARCITY MESSAGES [C] . Shipra Gupta, James W. Gentry AMA Winter Marketing Educators Conference . 2013

机译：立即购买，否则明天不会在这里：消费者对稀缺消息的反应
5. "Don't buy another vote. I won't pay for a landslide": The sordid and continuing history of political corruption in West Virginia. [D] . Loughry, Allen Hayes, II. 2003

机译：“别再投票了。我不会为滑坡付出代价”：西弗吉尼亚州政治腐败的历史悠久而且持续不断。
6. COVID-19 and dengue co-epidemics in Ecuador and other countries in Latin America: Pushing strained health care systems over the edge [O] . Juan-Carlos Navarro, Jazzmin Arrivillaga-Henríquez, José Salazar-Loor, -1

机译：Covid-19和登革热厄瓜多尔和拉丁美洲其他国家的共同流行病：在边缘推动紧张的医疗保健系统
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。
8. We Won't Fight and You Can't Make Us: A Study of American Citizenry That Will Not Serve Their Country [R] . Cole, T. A. 1999

机译：我们不会战斗而你无法成就我们：一个不能为国家服务的美国公民研究

A Push to 'Buy American' Won't Make the Country Stronger

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