Kaleese Williams had mostly stayed off Facebook and Instagram before Covid-19 hit. But during the lock-down, the 37-year-old was stuck on her north Texas farm with her husband, their 3-year-old, and their chickens and goats. She was also cut off from a source of income. Williams sells essential oils for a multilevel marketing company in Utah called Young Living. She'd normally set up booths at conferences and other events, making a little money while socializing with passersby. "Quarantine is not a whole lot of fun," Williams says. "So I started thinking, 'What would be so wrong with me sharing on social media?'" Her plan was to take her essential oils business on Instagram, where she could sell to people she met there.
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