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The B2B Netflix

机译：B2B Netflix.

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In her essay "The White Album," Joan Didion famously wrote, "We tell ourselves stories in order to live." As far as human beings go, it's as good an explanation as any. But how about business-to-business software companies? Why do they do it? At this late stage of the streaming wars, it seems like there's no business that isn't in show business. Consider Salesforce+, the online streaming channel that Salesforce.com Inc., the world leader in customer relationship management software, started in September. The channel, which I recently spent a couple days watching, is a collection of shows available through Salesforce's website where people (usually company executives) interview business owners, entrepreneurs, and fellow executives. There's The Inflection Point, where chief executive officers (and, in one episode, CNBC's Jim Cramer) talk about themselves. The series Leading Through Change focuses on "how business leaders are navigating the Covid-19 pandemic." Simply Put promises, in six-minute episodes, solutions to "complex industrywide problems." A lot of the interviews are about telling stories: either of personal journeys, or corporate transformations, or, ideally, stories that tie the two together into parables of purpose-driven capitalism. In one episode of Connections, Sarah Franklin, Salesforce's chief marketing officer, travels to Austin to speak to Carla Pineyro Sublett, IBM Corp.'s chief marketing officer. As the two walk through a park wearing athleisure clothing and matching foam-and-mesh trucker hats, Sublett confides that she wants IBM's marketing to win an Academy Award. "I want to bring these stories to life in a way that no B2B tech marketer ever has done before," she says. "I just got chills when you said that!" Franklin responds. "That's such beginner's mind and such innovative thinking."
机译：在她的论文中“白张白专辑”，Joan Didion着名，“我们告诉自己故事以生活。”就人类而言，这是一个与任何解释一样好。但是商业到商业软件公司如何？他们为什么这样做？在媒体战争的这个延迟阶段，似乎没有展示业务的企业。考虑Salesforce +，Salesforce.com Inc.，Salesforce.com Inc.是客户关系管理软件的世界领导者，于9月开始。我最近花了几天的频道观看，是通过Salesforce的网站提供的一系列节目，人们（通常是公司高管）采访企业主，企业家和同事。有拐点，首席执行官（以及一集，CNBC的Jim Cremer）谈论自己。通过变革的系列侧重于“商业领导者如何导航Covid-19流行语”。简单地将承诺，在六分钟的剧集中，解决方案到“复杂的世贸问题”。很多面试都是关于讲述故事：个人旅程或企业转型，或者理想情况下，将两者捆绑在一起的故事中的故事，进入专用资本主义的比喻。在联系的一集中，Salah Franklin，Salesforce的首席营销官员旅行到奥斯汀，与Carla Pineyro Sublett，IBM Corp.的首席营销官员发表讲话。作为两条散步穿过锻造服装和配套泡沫和网格卡车帽，Sublett界定了她希望IBM的营销赢得学院奖。 “我想以之前没有B2B技术营销人员在以前做过的方式带来这些故事，”她说。 “当你说的时候，我刚刚发冷！”富兰克林回应。 “这是初学者的思想和这种创新思维。”

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