Selling a Brand, Shot by Shot

Devin Leonard

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Selling a Brand, Shot by Shot

机译：推销品牌

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Fireball Cinnamon Whisky is known in the spirits industry as a challenge shot. It's an orange beverage that comes in a clear bottle with a prancing demon on the label. It tastes like a syrupy incarnation of Wrigley's Big Red gum. It's sweet, with a spicy burn. You can try a few Fireball shots on a dare without getting plastered. It's only 66 proof, less than most whiskeys. And if you have too many, at least you won't smell like a drunk. Fireball keeps your breath cinnamon fresh.

机译：火球肉桂威士忌在烈酒行业被称为挑战射击。这是一种橙色饮料，装在透明瓶中，标签上带有腾跃的恶魔。它的味道像箭牌的大红胶的糖浆化身。很甜，有辣味。您可以敢于尝试一些火球射击而不必抹灰。它只有66个证据，少于大多数威士忌。而且，如果您吃的太多，至少不会闻起来像醉酒。火球使您的呼吸肉桂保持新鲜。

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《Business week》 |2014年第4376期|8082-83|共3页
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Devin Leonard;
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7. eiji ninenbon kokin wakashu shoten chuki shiryo narabini shotentsuki goi sakuin kensho goshuisho chu kensho sanbokushu chu shoten chuki shiryo narabini shotentsuki goi sakuin [O] . 秋永一枝 1991

机译：英姬·ninnbon kokin若光书店chuki shiryo narabini shotentsuki goi sakuin kensho goshuisho chu kensho sanbokushu chu Shoten chuki shiryo narabini Shotentsuki goi sakuin
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Selling a Brand, Shot by Shot

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