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An Unspeakable Leak Now Has a Coverup

机译:难以置信的泄漏现在已经掩盖了

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Kelly Brezoczky never dreamed she'd someday become an expert on adult incontinence. A former marketing executive at Procter & Gamble, she'd worked with personal-care products for the company's Always brand. After she left P&G, she worked as a pharmaceutical consultant and learned more about accidental bowel leakage (ABL), a condition that affects an estimated 30 million U.S. adults but one few talk about. Brezoczky went to work with her husband, Thomas, and two former P&G colleagues to develop a product for ABL: a butterfly-shaped liner with adhesive that absorbs leakage. "I felt compelled to make a difference," she says. Butterfly, as the product is called, has been a success since manufacturing started in August 2013. By last January, boxes of Butterfly were in all U.S. Target stores; the product was in 2,800 Walmarts by May. CVS will begin distributing it nationwide next year. As the population ages and more people develop diabetes, obesity, and prostate disease, the chances of ABL increase, says Heidi Brown, an assistant professor of obstetrics and gynecology at the University of Wisconsin at Madison's medical school. In most cases, ABL first occurs for both men and women before the age of 60. About 8.3 percent of all U.S. adults older than 20 have an accident at least monthly, Brown says.
机译:凯莉·布雷佐奇基(Kelly Brezoczky)从未梦想过有一天成为成人失禁专家。她曾是宝洁公司的市场营销主管,曾为公司的Always品牌使用个人护理产品。离开宝洁公司后,她担任制药顾问,并了解了更多有关意外肠漏(ABL)的信息,该疾病影响了估计的3000万美国成年人,但其中一些人在谈论。 Brezoczky与她的丈夫托马斯(Thomas)和两位宝洁(P&G)前同事一起工作,为ABL开发了一种产品:一种带有粘合剂的蝴蝶形衬里,可以吸收泄漏。她说:“我感到必须有所作为。”自2013年8月开始生产以来,该产品就被称为“蝴蝶”。到去年1月,所有美国Target商店中都装有蝴蝶盒。到5月,该产品已投放到2,800家沃尔玛。 CVS将于明年开始在全国范围内发行。威斯康星大学麦迪逊分校医学院的妇产科助理教授海蒂·布朗说,随着人口的老龄化和越来越多的人患上糖尿病,肥胖症和前列腺疾病,ABL的机会增加。在大多数情况下,ABL首次出现在60岁以下的男性和女性身上。布朗说,在美国20岁以上的成年人中,约有8.3%的人至少每月发生一次事故。

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