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Lured From Retirement To Save Fiat

机译:从退休中引诱挽救菲亚特

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摘要

When Lorenzo Ramaciotti retired as head of famed Italian design studio Pininfarina in 2005, the designer of some of the most iconic Ferraris was looking forward to spending time writing books about cars instead of drawing them. Two years later Fiat Chief Executive Officer Sergio Marchionne called, asking him to run the carmaker's design center and inject more style into the tired hodgepodge of model lineups sold under the Fiat, Lancia, Alfa Romeo, and Maserati brands. Ramaciotti didn't hesitate. "I was born a few hundred meters from Maserati's headquarters in Modena, and I've always wanted to be part of that world," he says. Ramaciotti originally planned to stay for less than two years. He's still there after six.
机译:当Lorenzo Ramaciotti于2005年以著名的意大利设计工作室Pininfarina的负责人的身份退休时,一些最具标志性的法拉利车队的设计师期待着花时间写有关汽车的书籍而不是画画。两年后,菲亚特首席执行官塞尔吉奥·马尔基翁内(Sergio Marchionne)打电话给他,要求他经营汽车制造商的设计中心,并为菲亚特,蓝旗亚,阿尔法·罗密欧和玛莎拉蒂品牌下销售的疲惫的模型阵容注入更多风格。 Ramaciotti毫不犹豫。他说:“我出生在距离玛莎拉蒂摩德纳总部几百米的地方,我一直想成为这个世界的一部分。” Ramaciotti最初计划停留不到两年。他六点钟还在。

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