Coca-Cola is stepping up its long-running rivalry with PepsiCo for dominance in India,the company's fastest-growing major market.It's reviving old brands including RimZim, a "masala soda" flavored with cumin and other spices, and expanding distribution networks as part of a $5 billion drive in India, where its sales per capita are one-seventh the global average. Weak infrastructure means Coke is only reaching about one in five, or 1.7 million, of the potential outlets. It aims to be in at least one in three outlets within three years.
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