For India's Consumers, Pepsi Is The Real Thing

Mehul Srivastava

首页> 外文期刊>Business week >For India's Consumers, Pepsi Is The Real Thing

【24h】

For India's Consumers, Pepsi Is The Real Thing

机译：对于印度的消费者来说，百事可乐是真正的事情

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Coca-Cola India offered to buy Rajesh Yadav a refrigerator for his New Delhi store if he would sell only the company's drinks. He kept his part of the bargain, and lines of Coke and Diet Coke cans glisten behind the fridge's glass front. A red-and-white banner, featuring Bollywood film star Aishwarya Rai chugging a bottle of the cola, adorns his storefront. Yet Yadav doesn't mention his partner when he describes his shop. "I sell Pepsi and cigarettes," said Yadav in Hindi, elongating the first syllable to pronounce the word "Pay-psee."

机译：如果可口可乐印度愿意只出售该公司的饮料，他愿意为拉杰什·雅达夫（Rajesh Yadav）的新德里商店购买一台冰箱。他保持了讨价还价的作用，可口可乐和健怡可乐罐头的线条在冰箱的玻璃前盖后面闪闪发光。店面装饰着宝莱坞电影明星艾西瓦娅·赖（Aishwarya Rai）捧着一瓶可乐的红白横幅。但是Yadav在描述自己的商店时并未提及他的伴侣。 “我卖百事可乐和香烟，”亚达夫在印地语中说道，拉长了第一个音节的发音“ Pay-psee”。

著录项

来源
《Business week》 |2010年第4196期|p.26-27|共2页
作者
Mehul Srivastava;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. Pepsi promo can tells consumers to 'blipp it' [J] . Anne Marie Mohan Packaging world . 2014,第4期

机译：百事可乐的促销活动可以告诉消费者“轻蔑”
2. PEPSI INTRODUCES NON-RETURNABLE GLASS BOTTLES IN INDIA [J] . Kanch Group Kanch . 2017,第3期

机译：百事可乐在印度推出不可退回的玻璃瓶
3. Pepsi and Coca Cola in Delhi, India: availability, price and sales. [J] . Taylor F. C, Ambika Satija, Swati Khurana, Public Health Nutrition . 2011,第4期

机译：印度德里的百事可乐和可口可乐：可用性，价格和销售。
4. THE IMPLICATION OF CONSUMER KNOWLEDGE OF TECHNOLOGY, DEMOGRAPHICS AND OTHER TECHNOLOGICAL FACTORS AFFECTING CONSUMER BEHAVIOR: EMPIRICAL EVIDENCE FROM U.S. AND INDIAN CONSUMERS [C] . Angelica Bahl, Gregory S. Black, B. R. Londhe Annual Meeting of the Western Decision Sciences Institute . 2015

机译：消费者对影响消费者行为的技术，人口统计学和其他技术因素的含义：来自美国和印度消费者的经验证据
5. Consumer attitude and willingness to pay for genetically modified food: A case study on Indian consumer and other issues. [D] . Bhattacharjee, Sanjoy. 2005

机译：消费者购买转基因食品的态度和意愿：以印度消费者和其他问题为例的研究。
6. Under consumers’ scrutiny - an investigation into consumers’ attitudes and concerns about nudging in the realm of health behavior [O] . Astrid F Junghans, Tracy TL Cheung, Denise DT De Ridder 2015

机译：在消费者的监督下-对消费者的态度和对裸露健康行为领域的担忧的调查
7. Pepsi and Coca Cola in Delhi, India: availability, price and sales [O] . Fiona C Taylor, Ambika Satija, Swati Khurana, 2010

机译：百事可乐和可口可乐在德里，印度：可用性，价格和销售

For India's Consumers, Pepsi Is The Real Thing

摘要

著录项

相似文献

相关主题

期刊订阅