Brokerage Houses Make A living telling people which stocks they should buy. Selling, however, is a whole other matter. With little guidance from brokers—much less business magazines—investors tend to hang on to broken stocks much the same way a jilted lover keeps playing an old mix tape. If s not easy for an investor to turn the page, but developing sell discipline is essential. "It's about removing the emotion," says Don Kukla, a principal at St. Louis financial planners Moneta Group LLC. "You need to appeal to logic to overcome that emotion."
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机译：经纪行以告诉别人应该买哪些股票为生。但是，销售是另一回事。在经纪人的指导很少（商业杂志更少）的情况下，投资者倾向于抓住破烂的股票，就像被放纵的情人保持老旧的混音一样。如果对投资者来说翻页不是一件容易的事，但发展销售纪律至关重要。圣路易斯金融计划公司Moneta Group LLC的负责人Don Kukla说：“这是消除情绪的方法。” “您需要诉诸逻辑来克服这种情绪。”
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